“JW Cole’s existence is solely dependent on its partner advisors. When they succeed, we succeed. Our mission is to help our partners build great businesses.”
“Knowing that we have a partner that is aligned with our interests is very rewarding and inspires us to do great things in our practice on a daily basis”
- Darrell Timberlake Independent Advisor
Eight Key Focus Areas
People are the most important factor to the success of a small business. Most of us entered into this business to help clients accomplish their goals and financial aspirations, not to be small business owners who lead, inspire, and manage a team. At some point along the way, we realize that the people supporting the business of helping clients attain their financial planning visions are just as important as the clients themselves.
At JW Cole we can provide you the process, education, and resources to help you build the team structure that can best help your business reach the next level.
Marketing & Branding
There are many ways to grow your practice. Having a marketing plan in place to target prospects through blending tried and true marketing strategies with new and innovative methods can spell success for any growing financial planning practice.
At JW Cole we can provide you the process, education, and resources to help you accomplish your marketing goals.
As traditional compensation methods continue to get compressed by competition and scrutinized by regulators, many clients are turning to Advisors whose business model supports objective and comprehensive advice. Successful Advisors have adapted their business models to this new environment, helping to maximizes their business value, and provide a superior client experience.
At JW Cole we can provide you the process, education, and resources to help you develop a fee-based planning strategy to take your business to the next level.
Goods and Services are no longer enough as they become more and more commoditized in our industry. Great business owners intentionally design every touchpoint of a customer’s interaction with their business to deliver an experience that matches their company vision.
At JW Cole we can help you develop and execute an experience that will transform customers into client advocates.
One of the greatest characteristics of our industry is that there are numerous ways in which to expand your practice. Advisors who build their business through deliberate recruiting efforts enjoy the benefits of scaling their leadership abilities, increasing revenues, and building a lasting legacy.
At JW Cole we can provide you the process, education, and resources to help you accomplish your recruiting goals.
Growth through acquisition is an excellent way to quickly add revenue to your business. The M&A environment is as ripe as we’ve ever seen, providing you with great opportunities to targeting the right business at the right price.
At JW Cole we can provide you the process, education, and resources to help you accomplish your practice acquisition goals.
Often times, the most valuable asset of a small business owner is the business itself. All owners will exit their businesses, whether on their terms or not. You owe it to yourself to map out how exactly you would like this exit to look.
At JW Cole we can provide you the process, education, and resources to help you establish and execute your personal exit strategy.
Technology has become one of the biggest differentiators for Advisors in the financial services industry. Having a well thought-out technology plan in place creates a more efficient office, and a cutting edge client experience. The best Advisors embrace technology as a way to augment their existing client interactions as a differentiator from their competition.
JW Cole provides step-by-step guidance to help answer these questions and build a technology plan that matches your needs.